stickiness

noun6

1. •
   The property of sticking or adhering; adhesion.
2. •
   Warmth and humidity, as on a muggy day.
3. •
   The presence of unique attributes that make a product indisposable and valuable to its owner.

   • The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.
4. •
   A research measure that captures the extent to which viewers wish to spend more time looking at or reading a print advertisement.

   • The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.
5. •
   Of prices or wages: the tendency to stay the same despite changes in the economy.
6. •
   An overemotional attachment to others; clinging in interpersonal relations; difficulty with ending conversations.