Sekirov Dictionary

brand

/ˈbɹænd/

noun 13
verb 6
forms 5
phrases 1

noun13

•
The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
- The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen. — 1999
•
The public image or reputation and recognized, typical style of an individual or group.
- The Obama brand had taken a hit two months earlier, when he campaigned for Creigh Deeds in Virginia and Jon Corzine in New Jersey, only to see them both lose. — 2011
•
a kind of goods or service that one company sells under its own special name
- Some brands of breakfast cereal contain a lot of sugar.
•
Any specific type or variety of something; a distinct style or manner.
- I didn’t appreciate his particular brand of flattery.
•
A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.
- The indelible word "homosexual," like a brand that grew deeper and redder every day, became increasingly hard to conceal and to ignore. — 1982
A mark of infamy; stigma.
A branding iron.
(Scotland, Northern-England) A torch used for signaling.
Any minute fungus producing a burnt appearance in plants.
•
(literary, no longer used) A piece of burning wood or peat, or a glowing cinder.
- to burn something to brands and ashes
•
(no longer used) A sword.
- Paradise, so late their happy seat, / Waved over by that flaming brand. — 1667
•
(no longer used, rare) A flame.
- Goe to prepare the maryages what neede the torchis light? be holde the towres of troy do shyne with brandes that blase full bright. — 1559
(no longer used, rare) A conflagration.

verb6

•
To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
- When they caught him, he was branded and then locked up.
•
To associate a product or service with a trademark or other name and related images.
- They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.
•
To stigmatize, label (someone).
- He was branded a fool by everyone that heard his story.
•
To mark (especially cattle) with a brand as proof of ownership.
- The ranch hands had to brand every new calf by lunchtime.
•
To make an indelible impression on the memory or senses.
- Her face is branded upon my memory.
•
To be very hot, to burn.
- O, not for thee the glow, the bloom, ⁠Who changest not in any gale, ⁠Nor branding summer suns avail To touch thy thousand years of gloom: […] — 1850

forms

branded · branding · brandeth · brands · brandest

Phrases with brand

on-brand
Serving the public image which a company seeks to associate with its product.

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