Sekirov Dictionary

upfront

/ʌpˈfɹʌnt/

adjective 4
adverb 2
noun 1
verb 1
forms 5

adjective4

Honest, frank and straightforward.
•
Open, admitted, out.
- Appleby is an upfront homosexual, a devout Roman Catholic and a practitioner of the Black Arts. — 1979
Of money, paid in advance.
In a forward, leading or frontward position.

adverb2

•
Beforehand.
- My commissioners pay half of the price upfront and the other half after they receive the finished product.
•
As an attacker.
- He's a poor defender, so we always play him upfront.

noun1

•
A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season.
- Virginia Heffernan, Times TV critic, reports from this week's TV upfronts, where the networks debut their new schedules. — 2007

verb1

•
To bring to the fore; to place up front for consideration.
- What our analysis has, hopefully, upfronted is the importance to resuscitate the suppressed and silenced voices so as to show the powerful mechanisms of institutional "cases". — 1997

forms

upfronted · upfronting · upfronts · more upfront · most upfront

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