promote

verb8

1. •
   To raise (someone) to a more important, responsible, or remunerative job or rank.

   • He promoted his clerk to office manager.
2. •
   To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity.

   • They promoted the abolition of daylight saving time.
   • They promoted the new film with giant billboards.
3. •
   To encourage, urge or incite.
4. •
   To elevate to a higher league.

   • At the end of the season, three teams are promoted to the Premier League.
5. •
   To exchange (a pawn) for a queen or other piece when it reaches the eighth rank.

   • Having crossed the chessboard, his pawn was promoted to a queen.
6. •
   (Singapore) To move on to a subsequent stage of education.

   • At the end of Primary 6 students can promote directly to the secondary section of SIS.
7. •
   To treat (a value) as a more capable data type or as having higher priority.

   • Some C# language features will promote values from the stack to the heap.
8. •
   To increase the activity of (a catalyst) by changing its surface structure.