encourage

verb3

1. •
   to give someone hope and make them want to keep trying

   • I encouraged him during his race.
   • Delia's coach encouraged her to focus on the positives.
2. •
   To spur on, strongly recommend.

   • We encourage the use of bicycles in the town centre.
   • We encourage you to cycle instead of taking the car.
3. •
   To foster, give help or patronage.

   • The royal family has always encouraged the arts in word and deed.