Sekirov Dictionary

price point

noun 1
verb 1
forms 3

noun1

•
A price, viewed as one of a number of prices for related retail goods.
- Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid-range brand.
- The big-box stores are selling our $120 price-point items at $99 or less.

verb1

(US) To set price points on goods; to engage in price-lining.

forms

price pointed · price pointing · price points

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