pinkwashing noun3 •The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior. •The practice of a company using support of breast cancer-related charities to promote itself and its products or services.One such pinkwashing campaign was KFC's "Buckets for the Cure," an attempt by the fried chicken franchise to raise breast cancer awareness in partnership with Susan G. Komen for the Cure. — 2011 •The practice of making a toy pink to signal that the manufacturer is marketing it toward girls.Today, the pink-washed versions of toys that had been marketed solely to boys for decades are touted as a shift toward gender-neutrality. — 2014
