Sekirov Dictionary

microbrand

/ˈmʌɪkɹə(ʊ)bɹand/

noun 1
verb 1
forms 3

noun1

•
A small commercial brand which is only recognised in a particular geographic or niche-interest market.
- At the other end of the e-commerce spectrum from the megabrands are the very small microbrand expert sites, like Autotrader.com, Reflect.com, Electricshaver.com, and Stethoscopes44. — 2001

verb1

To use a brand of this kind.

forms

microbranded · microbranding · microbrands

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