Japandering

noun1

1. •
   (informal, slang) The phenomenon of Western celebrities or actors appearing in Japanese television commercials, often for products they would not promote in their home countries; these ads are usually marked by an absurd, high-energy, or surreal tone, catering to Japanese consumer tastes.

   • Just like Hollywood continues to grovel for its share of the expanding Chinese box office. We used to call celebrities doing commercials in Asia “Japandering”, but now it’s more like pandapandering. — 2014