goodwill /ˌɡʊdˈwɪl/noun 5verb 1forms 4 noun5 •A favorably disposed attitude toward someone or something. •The willingness of a worker to perform activities not strictly within the scope of the employment contract and not just work to rule.As Denning MR said in Secretary of State for Employment v ASLEF (No. 2) (1972): 'a man is not bound to do more for his employer than his contract requires. He can withdraw his goodwill if he pleases.' — 2007 •The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand. •The ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien. •(US, Canada) A thrift shop.Buy from goodwills, garage sales, friends, and neighbors. Choose beautiful, functional, durable items made by craftspeople. — 1990 verb1 •To voluntarily provide or cover some or all of the cost of (something) to maintain goodwill.The company goodwilled the cost of the repairs. formsgoodwilled · goodwilling · goodwills · Goodwills
