genericization

noun3

1. •
   The process of becoming generic; an instance of it.
2. •
   With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.

   • Successful companies have strategies to protect their trademarks and fend off the creep of genericization, Mr. Taylor said. — 2024
3. •
   An instance of this act or process; a generic name thus created.