embolden

verb2

1. •
   To render (someone) bolder or more courageous; to encourage, to hearten.

   • Steel your thoughts, sharp your resolue, imboldẽ your spirit, grasp your svvords; alarum mischief, & vvith an vndãted brovv, out scout the grim opposition of most menacing perill. — 1600
2. •
   To format (text) in boldface.

   • Embolden the company name. Balance-wise, the company name could do with standing out more. — 2007