Sekirov Dictionary

white label

adjective4

  1. Being a generically manufactured product, rebranded with the marketer's or retailer's trade dress: synonym of private label.
  2. Describing a non-branded product manufactured by one company and sold by another, especially by a supermarket as a basic or economic alternative to a branded product.
  3. Being a vinyl record with a white label or white background (rather than artwork), typically used for test records or promotion.
  4. Unbranded; being a brand name product which has had a white label applied to remove branding so that it can be resold for cheaper without undercutting the value of the brand.

white-label verb1

  1. To sell (another manufacturer's product) in this manner.
forms

white-labeled · white-labelled · white-labeling · white-labelling · white-labels

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