what the hell

phrase2

1. •
   (slang, vulgar) An intensive form of what.

   • What the hell is going on?
   • What the hell is that?!
2. •
   (slang, vulgar) Indicating acceptance, indulgence, or insouciance: Why not? Who cares?

   • It’s expensive, but what the hell, you only live once.
   • Surprisingly, dieters ate more ice cream after eating a large milkshake than after eating a small one. Dr. Polivy calls this the “What the hell” effect, which she describes as thinking “What the hell, my diet’s already broken, so I might as well eat everything in sight.”