technomarketing

noun2

1. •
   Marketing that relies on digital channels such as websites, social media, interactive television, targeted advertisements based on search histories, etc.

   • These technomarketing companies are strategically located and seasoned enough to handle major software development assignments. — 2001
2. •
   Marketing that represents products as technologically advanced.

   • Some corporate technomarketing strategies attempt to capitalize on consumer technical unawareness of degradability. — 1991