svengali /svɛŋˈɡɑːli/ noun1 •One who manipulates or controls another as by some mesmeric or sinister influence; especially a coach, mentor or industry mogul.She also offers a fascinating glimpse into a more innocent age before svengalis began colluding with marketing men and TV execs to promote talentless wannabes to overnight success. — 2005 formsSvengalis · svengalis