snowclone UK /ˈsnəʊ.kləʊn/US /ˈsnoʊ.kloʊn/noun 1verb 1forms 3 noun1 •A formulaic phrase that can be customized to fit a variety of contexts.I stumbled upon the site the other day, when I was looking up the origins of the "Im not an X, but I play one on TV" snowclone. — 2005 verb1 •To use a snowclone in speech or writing.Many journalists are guilty of serial snowcloning, but snowclones aren't always a symptom of laziness – they can be a cultural in-joke. — 2006 formssnowcloned · snowcloning · snowclones