slogan

noun3

1. •
   A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
2. •
   A catchphrase associated with a product or service being advertised.
3. •
   (no longer used) A battle cry among the ancient Irish or highlanders of Scotland.

   • His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border slogan rung, / "St Mary for the young Buccleuch!" — 1805