rollup /ˈɹoʊlʌp/ noun7 •That which is rolled up; a summation; an aggregation; a total.In some cases, you may want to add custom rollups that change the way a measure is calculated on a specific level. — 2013 •A food preparation made by wrapping ingredients in another food, e.g. meat and vegetables wrapped in flatbread.She ate a chicken rollup and a salad. •A business technique where multiple small companies in the same market are acquired and merged.In geographic rollups, it's more important to hold on to key employees — and customers — than to realize efficiencies quickly. — 2013 •A collection of software updates distributed as a single package.Between issuance of service packs, Microsoft released update rollups for Exchange Server on a regular basis […] — 2014 •A kind of flat, pectin-based, fruit-flavored snack rolled into a tube. •A self-made cigarette of tobacco wrapped in rolling paper.I smoke rollups because they are cheaper than buying cigarettes. •A set of silverware wrapped in a cloth napkin. formsrollups