play of words

noun1

1. •
   (rhetoric) The ordering of words in a text, speech, etc., taking regard for both the individual words (their meanings, sounds, etc.) and the interplay between them.

   • Great is Diana of the Ephesians, and great is the use of the word Church, when good Crafts-masters have the handling of it; and of all Men those of Rome have succeeded best at this play of words. — 1683