phygital /ˈfɪd͡ʒɪtl̩/adjective 2noun 1 adjective2 •Relating to this sales method.The experiential value is, therefore, a major component of luxury consumption in a phygital environment. — 2019 •Both physical and digital at the same time. noun1 •A sales method that integrates a physical point of sale and digital tools.
