personification

noun3

1. •
   An artistic representation of an abstract quality as a human.

   • The Grim Reaper is a personification of death.
2. •
   The process of creating such a representation: a literary device or other artistic method in which an inanimate object or an idea is given human qualities.

   • You might search in vain if you go looking for personification in his works: his style was very concrete.
   • The writer used personification to convey her ideas.
3. •
   A person, thing, or name typifying a certain quality or idea; an embodiment or exemplification.

   • Adolf Hitler was the personification of anti-Semitism.