MrBeastification

noun1

1. •
   (Internet) On the video-sharing website YouTube, the trend of videos having increasingly shorter runtimes, larger budgets, faster pacing, louder audio and attention-grabbing editing styles and oversaturated thumbnails for greater viewer retention, especially through replicating the ideas and format of American YouTuber MrBeast.

   • I think they still make cool videos tho, mrbeastification hasn't taken over completely — 2022