motivation

noun5

1. •
   Willingness of action especially in behavior.
2. •
   Something which motivates.
3. •
   An incentive or reason for doing something.
4. •
   The action of motivating.
5. •
   A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.

   • The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.