merchandising

noun[before a noun]4

1. •
   The promotion of goods for sale in a store, especially through advertising, attractive displays, discounts, etc.; also (generally), the promotion of any goods or services for sale.

   • With the ubiquitous branding and expert merchandizing of museums today, it is easy to forget that graphic design was once a low priority for them. — 2009
2. •
   The promotion of a film, music group, theatre production, etc., through the sale of goods bearing motifs associated with the subject being promoted; also, such goods themselves collectively; merchandise.
3. •
   gerund of merchandise
4. •
   (no longer used) Trade in merchandise.

   • [A] Ocadh, in the South of Arabia, there were yearly fairs, and there, when the merchandising was done, Poets sang for prizes:—the wild people gathered to hear that. — 1840