maplewash

verb2

1. •
   (Canada) the misleading use of Canadian symbols, claims, or associations to exaggerate the Canadian origin, ownership, content, or character of a product, business, or service.

   • Following a national poll, Canada’s 2025 word of the year is “maplewash,” defined as the deceptive practice of making things appear more Canadian than they actually are. — 2025
2. •
   the idealized or selective portrayal of Canada, its institutions, or its history, especially one that obscures wrongdoing or social problems and presents Canada as morally superior to other countries.