lure /lɵː/noun 4verb 3forms 5 noun4 •Something that tempts or attracts, especially one with a promise of reward or pleasure.How many have with a smile made small account Of Beauty and her lures — 1671 •An artificial bait attached to a fishing line to attract fish. •A bunch of feathers attached to a line, used in falconry to recall the hawk.My Faulcon now is sharpe and passing emptie, / And til she stoope she must not be full gorg'd, / For then she never lookes upon her lure. — 1590 •A velvet smoothing brush. verb3 •To attract by temptation, appeal, or guile. •To attract fish with a lure. •To recall a hawk with a lure. formslured · luring · lures · lureth · lurest