insight

noun6

1. •
   A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into.

   • The history of our study of our solar system shows us clearly that accepted and conventional ideas are often wrong, and that fundamental insights can arise from the most unexpected sources. — 1980
2. •
   Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers
3. •
   Intuitive apprehension of the inner nature of a thing or things; intuition.
4. •
   An extended understanding of a subject resulting from identification of relationships and behaviors within a model, context, or scenario.
5. •
   An individual's awareness of the nature and severity of one's mental illness.
6. •
   Power of acute observation and deduction.