hoopla

noun2

1. •
   A bustling to-do, excited speech or noise.

   • Say you don't know me, or recognize my face / Say you don't care who goes to that kind of place / Knee deep in the hoopla, sinking in your fight / Too many runaways eating up the night — 1985
2. •
   A carnival game in which the player attempts to throw hoops around pegs.