gyaru

noun2

1. •
   A Japanese subculture and fashion style popular in the 1990s, typically involving ostentatious clothing, tanning, and heavy makeup.
2. •
   A girl or woman of this subculture.

   • Nowadays, many say that Japan is all about public show and the power inherent in planned and controlled display. If so, then perhaps the young gyarus are enjoying the power of the tease; […] — 2011