Sekirov Dictionary

greenwash

/ˈɡɹiːnwɒʃ/

noun 1
verb 1
forms 3

noun1

•
A false or misleading picture of environmental friendliness used to conceal or obscure damaging activities.
- People can be cynical about companies hiding behind green ideals, their radars finely tuned to detect a greenwash. — 2010

verb1

To portray with a false or misleading image of environmental friendliness so as to conceal or obscure damaging activities.

forms

greenwashed · greenwashing · greenwashes

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