glamour

Alluring beauty or charm (often with sex appeal).

Any excitement, appeal, or attractiveness associated with a person, place, or thing; that which makes something appealing.

Originally, enchantment; magic charm; especially, the effect of a spell that causes one to see objects in a form that differs from reality, typically to make filthy, ugly, or repulsive things seem beauteous.

An item, motif, person, image that by association improves appearance.

Any artificial interest in, or association with, objects, or persons, through which they appear delusively magnified or glorified.

(slang) A beautiful woman.

A kind of haze in the air, causing things to appear different from what they really are.

To enchant; to bewitch.