gimmick /ˈɡɪm.ɪk/noun 4verb 1forms 3 noun4 •A trick or device used to attain some end.The box had a gimmick to make the coin appear to vanish. •A ploy or strategy used to attract attention or gain traction.The contest was a gimmick to get people to sign up for their mailing list. •A gimmick capacitor. •(Philippines) A night out with one's friends. verb1 •To rig or set up with a trick or device.The magician's box was gimmicked with a wire that made it appear to open on its own. formsgimmicked · gimmicking · gimmicks
