ephemera /ɪˈfɛməɹə/ noun6 •Manmade objects that are short-lived (under usual conditions), usually because their design intent is to be inexpensively made and thus affordably bought, a goal that often is an engineering trade-off versus durability. •Especially, such objects that are collectibles, such as (originally) cheap publications (e.g., pamphlets, brochures), single-use packaging from packaged goods, and giveaway or throwaway trinkets. •Published single-sheet or single-page documents which are meant to be thrown away after one use. •Transitory audiovisual matter not intended to be retained or preserved.I have no interest in the sensational ephemera of the Press. — 1923 •plural of ephemeron •A mayfly (genus Ephemera).Ephemeras are abundant and they are preying upon surface life. — 1903 formsephemerae · ephemeras