enshittification /ɪnˌʃɪtɪfɪˈkeɪʃən/ noun1 •(Internet, vulgar) The phenomenon of online platforms or services gradually degrading in quality, often by promoting advertisements, recurring payment, and sponsored content, in order to increase profits; (loosely) the process of becoming worse.Wow. The Onion's AV Club just turned into a pile of hot garbage. Who is behind the ongoing enshittification of web design? — 2013