endonymy noun2 •The use of the name for a group or geographic region by its members or inhabitants, as opposed to the nomenclature used by outsiders.Eduardo Viveiros de Castro (Brazil/Paris) analysed the comparative relation between exonymy and endonymy in lowland South America. — 2000 •A relationship of semantic inclusion, such as that between "store" and "shopping mall".Strictly speaking, endonymy is such a general meaning relation that it would cover hyponymy and certain part–whole relationships, e.g. finger and hand, as well as the kind of examples just listed. — 2011