endear

verb4

1. •
   To make (someone) dear or precious.

   • By giving candy to the children the man tried to endear himself to them.
2. •
   (no longer used) To make (something) more precious or valuable.
3. •
   (no longer used) To make (something) more expensive; to increase the cost of.
4. •
   (no longer used) To stress (something) as important; to exaggerate.