embourgeoisement

noun3

1. •
   The process of adopting or the condition of adopting the characteristics of the bourgeoisie; bourgeoisification; the process of becoming affluent.
2. •
   The proliferation in a society of values perceived as characteristic of the middle class, especially of materialism.
3. •
   A shift to bourgeois values and practices.

   • Yet, in a fashion similar to the “Affluent Worker”, MacKenzie constructs a theory of embourgeoisement that is far too narrow historically and consequently, sociologically unsatisfactory. — 1972