disloyalty card noun1 •A card used by a group of similar businesses (e.g. coffee shops), which rewards customers who make regular purchases from any of the participating businesses in order to promote cooperative growth.Small Street Espresso manager Tash Ebbs added: “We’re looking forward to joining forces with some of our friends across Bristol’s coffee community for the launch of this special ‘disloyalty’ card. — 2023 formsdisloyalty cards