crank up

verb6

1. •
   To start something mechanical, an act that often used to involve cranking.

   • Let's crank up the old motorcycle and take it for a spin.
2. •
   To increase, as the volume, power or energy of something.

   • He cranked up the volume to 11.
3. •
   [with oneself] To muster up the mental energy to do something.
4. •
   To describe in praiseworthy terms; to promote.

   • Was the great machine ever what it was cranked up to be? — 2003
5. •
   (slang) To prepare (something).
6. •
   (slang) To inject heroin.