commodification

noun2

1. •
   The assignment of a commercial value to something previously without such value.

   • Subcultures tend to go through continual cycles of commodification and resistance to that commodification. — 2006
2. •
   The transformation from being commercialized on a nonfungible basis into becoming a commodity that is fungible.

   • A company that innovates to achieve the commercialization of a technology often must shift strategy some decades later in response to the advent of that technology's commodification.