clickbait /ˈklɪkbeɪt/noun 1verb 1forms 3 noun1 •(Internet) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories. — 2012 verb1 •To add clickbait to a web page; to direct clickbait at someone.Whether they're acts of clickbaiting or dumbness, internet headlines routinely mischaracterize quotes, inaccurately paraphrase statements, and misuse specific terms, all to make readers click. — 2015 formsclickbaited · clickbaiting · clickbaits