cheapflation /tʃiːpˈflej.ʃən/ noun2 •(informal) The practice of decreasing the main ingredient of a product or replacing it altogether with a less costly one but continuing to market it at the same price and size.[Matcha looks very inexpensive to produce for the company:] Went from shrinkflation to cheapflation. Flat out robbery. — 2026 •An experience of inflation in which the prices of low-cost goods increase faster than those of higher priced goods in the same category.