catnip

noun3

1. •
   Any of the about 250 species of flowering plant of the genus Nepeta, family Lamiaceae, certain of which are said to have medicinal qualities.
2. •
   Nepeta cataria and Nepeta grandiflora (and perhaps other species), which are well-known for causing an apparently harmless pheromone-based intoxication among certain cats.

   • Some cats go bonkers over catnip; others ignore it.
3. •
   (figurative) Something that causes excitement or interest.

   • Their outrage was catnip to the trolls who had deepfaked the video.