bobo /ˈboʊboʊ/ noun4 •A materialistic person who affects an anti-materialistic persona.The small things—an olive grove or a small chapel—take on greater meaning to a Bobo on vacation. — 2000 •A boo-boo (a minor injury). •An imitation of something, particularly a well known product, usually lower in quality than the original. •A self-styled bodyguard or groupie of the nouveau riche (such as a professional athlete or musician). formsBobos · bobos