bedear

verb2

1. •
   To make or hold dear; endear.

   • I have been too nice. The coaxing minx, she loves me, cannot hide it, Has but half heart to try. Coy as she is, Her looks are kisses and her voice bedears me, Though she but say "Good day, sir." — 1872
2. •
   To say "dear" to; address as "dear".