assure /əˈʃʊɹ/ verb4 •to tell someone something in a way that makes them certain it is true or can be trustedI assure you that the program will work smoothly when we demonstrate it to the client.He assured of his commitment to her happiness. •To reassure. •To make sure and secure; ensure. •(no longer used) To guarantee, promise (to do something).That as a law for euer should endure; / Which to obserue in word of knights they did assure. — 1590 formsassur'd · assured · assuring · assures · assureth · assurest