uwuification /ˈuːwuːɪfɪˈkeɪʃən/ noun2 •(Internet, humorous) The process of altering text into childish, innocent or exaggeratedly soft speech, involving adding elements like baby talk, emoticons and swapping certain letters with w; conversion into uwu speech. •(Internet, slang) The process of reinterpreting tough, stoic or villainous characters as soft or vulnerable, turning them into a babygirl; babygirlification.