time of day noun5 •The time according to the clock. •A loosely specified period of time, minutes or hours in duration, especially daytime, or point in time."At what time of day and year are the winds strongest?" / "Winter mornings, I think, or maybe at day’s end."She would fold laundry at this time of day. •The greeting appropriate to the time of day. •(informal, old-fashioned) era: time; day.that's how it was in that time of day [ = at that time, back in that day] •(no longer used) The right thing; the ticket; that which is needed.‘Never mind me, Sir,’ replied Sam. ‘Lend him a hand, Mr. Winkle, sir. Steady, sir, steady! That’s the time o’ day!’ — 1836 formstimes of day