swallow up

verb3

1. •
   To completely enclose or envelop.
2. •
   To take over or absorb something (especially an organisation) so it no longer has a separate identity; to assimilate.

   • Yes, there were hundreds of companies in existence, but a form of natural selection was taking place. Weaker companies were swallowed up by larger ones. — 2024
3. •
   To voraciously consume resources, such as money; to devour.